Property News

Initiative to Speed Up Home Sales Announced

With an estimated 1.3m homes for sale and an average of 50,000 completed transactions per month, the typical vendor has a ‘1 in 20’ or 5% chance of successfully selling their home in any given 4 week period. In response to this Northumbria & Cumbria Ltd, a member of The Guild of Professional Estate Agents is today announcing the launch of a new ‘Accelerated Marketing Programme’ which has been developed and
specifically designed by The Guild to improve the presentation of its vendors’ property.

This exciting and innovative new marketing service is available via all of The Guild’s 600 plus UK offices and will help maximise the impact, appeal and resonance of the property in today’s stable but challenging market.

Given the vast choice of properties available for purchase, simply being attractively priced and available to view on the major portals is no longer a fundamental discriminator, and certainly not sufficient to guarantee a quick and successful sale.

As part of the Accelerated Marketing Programme an agent at Northumbria & Cumbria Ltd will interview the vendor to explore their motivations and aspirations, including capturing any unique characteristics of the  property and following this, a highly innovative marketing programme can be brought into play.

The package consists of a short film ‘videoette’ which provides a life-like glimpse into what it might be like to live in the property. This, along with an electronic page-turning brochure can easily be emailed to friends and family to gage their opinion. The home will also reach more prospective buyers via a dedicated full page feature in the agents’ own regional property magazine and high quality personalised brochures and canvassing cards will be distributed to carefully selected potential buyers.

These activities will help animate and narrow-down a property search and save time on assessing properties of potential interest as well the time required by the agent to facilitate this. Additionally, regular appraisals during which the vendors will assess the marketing and sales process of their property will help keep the sale on track and the momentum high.

This new programme combines the best of old and new media, to ensure the maximum possible exposure for the property, encourage high levels of viewings, and help to secure a quick and successful sale at an attractive price. Most importantly, this powerful and integrated campaign can be equally effective for properties already on the market as for new listings, which bodes well for vendors whose home has already been on the market for a length of time, and will help avoid the potential stigma of a ‘stale’ home that psychologically no-one wants to buy.

Marcus Whewell, CEO of The Guild of Professional Estate Agents comments: "I am delighted that once again, we have led the way in providing compelling and innovative marketing solutions which benefit vendors selling their home and that Northumbria & Cumbria Ltd can provide this service in ITynedale and the Tyne Valley. Guild Agents pride themselves on upholding the highest standards of expertise and customer care and now more than ever are striving to explore ways in which they can secure the result that vendors deserve for their property."